Are you forcing a square peg in a round hole?
Are you leading your experts in what to talk about in a video, or letting them lead you?
If you decide what you want to say, and then talk to your firm’s experts, you’re only asking them to fill in your blanks.
But doing this misses out on the value they can add.
Start by telling them what the customer wants to hear, not what the firm wants to tell them.
Let them give you insights and angles you hadn’t considered.
Building on their insights will give you an engaging video.
…engaging for those targeted new customers, not you.
