Recruitment campaigns and employer brand films that show candidates what the job looks like. Typically using real people on real sites, these are an incredible asset for any careers team.
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A job ad tells a candidate what you want from them. A recruitment video shows them what they get: the people, the gear, the site and what a shift looks like. Candidates who have seen the job apply with their eyes open, and the ones who would not have lasted tend to rule themselves out.
We film your own drivers, nurses, apprentices, mechanics and graduates, and we speak with each of them before the shoot day so they are comfortable on camera.
What you need depends on how many roles you are filling and where the candidates are.
A set of films for different roles and channels, planned and filmed together. This is what we made for Linfox graduates, intermodal drivers and workshop mechanics.
One person, one shift, start to finish. Candidates see the early start, the gear and the people they would work with.
The longer film for your careers page that explains what it is like to work for you and why people stay.
Someone a year or three ahead of the candidate, talking about what they have learned. Genus Group's follows a third year apprentice on the power network.
Fifteen to 45 seconds built around what candidates ask first. Ron Finemore Transport's driver ad puts the pay, bonuses and conditions on screen.
Recruitment is wider than paid roles. We have made a volunteer film for Mayflower aged care and a student placement story for APNA.
Linfox Careers Video42% more graduate applications and all 22 roles filled
Life as a Linfox MechanicA 45 second recruitment ad for workshop mechanics
Linfox Intermodal CareersEmployer brand film for the intermodal business
Genus Group Careers: ApprenticeshipsApprentice recruitment film following a third year apprentice on the power network
Mayflower Volunteer Film: Gift ShopVolunteer recruitment film set in an aged care gift shopA set of films for different roles and channels, planned and filmed together. This is what we made for Linfox graduates, intermodal drivers and workshop mechanics.
One minute on giving candidates a clear picture of the job and the people before they apply.
Careers films and recruitment ads for transport, energy and health employers. Each opens in a player and has its own page.
Linfox
A recruitment and employer brand film for Linfox Intermodal, shot across the Melbourne terminal with intermodal drivers Shaylene and Karanpreet. Used on the Linfox careers site and in paid social to fill driver roles.
Ron Finemore Transport
A 15 second driver recruitment ad for Ron Finemore Transport, built around the pay, bonuses and conditions drivers ask about first. Cut for paid social, with the offer on screen so it works with the sound off.
Linfox
A 45 second recruitment ad for workshop mechanics
Genus Group
An apprentice recruitment film for Genus Group, following a third year apprentice at work with a line crew on the power network.
Mayflower
A volunteer recruitment film for Mayflower, set in the gift shop of one of its aged care homes. Sue, a volunteer, and Margaret, a resident, talk about the shop.
APNA
A placement story for the APNA Student Nurse Placement Program, filmed at a family medical centre in Williamstown with a student nurse and the practice nurse supervising her.
Five stages, typically about 12 weeks from signed contract to final files. If roles need filling sooner, tell us the date and we plan backwards from it.
A call or a visit to work out who the video is for, what it needs to do and where it will be shown.
Your part: Tell us the problem you are trying to solve.
We write the script or interview questions, choose who will be on camera with you, and speak with each person before the shoot day. Locations, schedule and site requirements are locked in before anyone films.
Your part: Approve the plan and help us line up people and places.
A small crew sets up quickly and works around the day you already have. We film the interviews and the work itself.
Your part: Have one contact on site for the day.
We cut the main film, add music, graphics and captions, and send it to you for feedback. Your changes are made, the film comes back for sign off, and the shorter social versions follow.
Your part: Collect feedback from your team in one go.
You receive final files in the formats each platform needs, with caption files, and LMS-ready versions for training video. We can also help you plan where each video goes and when.
Your part: Publish, and tell us how it goes.
More graduate applications for Linfox
Graduate roles filled, every one that was advertised
Weeks to fill linehaul driver roles for a logistics client
Rating from clients on Google
When I explained what I wanted, you understood it straight away. You have the sense of marketing and advertising, which makes it easy for any marketing person.
Recruitment video usually has two owners: the people team who need the roles filled and the marketing team who look after the brand. We work with both, and we film in a way that keeps the operation running.
Deval Pathak worked with us on a driver recruitment series for Ron Finemore Transport. Charlie Cole of ecoDynamics wrote in a Google review that the content has made an impact across the business, "from recruitment and social media presence to safety videos and how-to content".
Drivers, nurses, apprentices and engineers look for different things in an employer. Each industry page shows the recruitment films we have made there.
For fleet operators, 3PLs, truck makers and ports looking to recruit, communicate and win work.
Explore
For hospitals, aged care providers and health organisations that need to educate, recruit and explain their services.
Explore
For network contractors, operators and project teams working on power, electrification and public infrastructure.
Explore
For builders, civil contractors and suppliers that need to show capability, win tenders and find trades.
Explore
For manufacturers and engineering firms that need to show what they build and how they build it.
ExploreA recruitment or employer brand campaign runs $25K to $60K, depending on how many roles, sites and films are involved. A single careers film or profile starts around $6K.
If your business is struggling to attract enough quality applicants, or people are leaving before they've even settled into the role, the problem may be that candidates don't have a clear picture of what it's actually like to work at your organisation. A recruitment video can help change that.
It gives your hiring team a reusable asset that can:
Recruitment videos can be used across careers pages, job ads, LinkedIn, recruitment events, presentations and direct candidate conversations.
At Lift Video Production, we've created hundreds of videos across industries including healthcare, transport, engineering and civil construction. One recent recruitment campaign achieved a 42% increase in applicants compared with the previous year.
If you want to use video to attract better applicants and give candidates a clearer picture of your organisation, book a call with Lift Video Production.
What people ask us before a recruitment project.
The people doing the job you are hiring for, plus one leader who can speak to where the role leads. We help you choose, and we speak with everyone before the shoot day.
Yes. Almost nobody we film has been on camera before. We pre-interview them, ask questions instead of handing over a script, and film them doing their actual work.
On your careers page, in the job ad on Seek and LinkedIn, and in paid social aimed at the people you want. Short vertical versions do most of the work on Facebook, Instagram and TikTok.
One to two minutes for the careers page film, and 15 to 45 seconds for ads. The short versions need to make sense with the sound off.
Yes. We plan the shoot so each role gets its own film or ad, which is how the Linfox work covered graduates, drivers and mechanics.
Track applications, application quality and time to fill for the roles the video supports, before and after. Linfox measured graduate applications, which rose 42 percent with all 22 roles filled.
A recruitment or employer brand campaign runs $25K to $60K. A single careers film or profile starts around $6K.
Typically a project from signing the contract lasts about 12 weeks. If roles open on a set date, we plan backwards from it.
Which roles, how many, where, and what has not worked so far. Send a few lines and we will come back with a plan and a quote.
