Corporate video
The Cost of Commercial Video Production in Australia Explained
Find out the real cost of commercial video production in Australia. Understand what affects pricing and how to get the best value.
Insights
What video costs, how a project runs and how to get more from a shoot day, written for the people who commission video in transport, healthcare, construction and other frontline businesses.
Most read
Events
Event Highlight Videos: Why they Matter and How to Use Them
Learn why event highlight videos are powerful marketing tools and how they can be used to extend your event’s life.
Corporate video
The Complete Process of Commercial Video Production from Idea to Final Delivery
Learn the complete commercial video production process, from concept development to final delivery, and how it helps brands succeed.
All articles
Corporate video
How to Choose the Right Video Production Company in Australia?
Choosing a video production company in Australia? Here are 7 things that actually matter — from industry fluency to distribution-first thinking, plus the 3 questions that filter most agencies out.
Transport and industry
Capability Videos That Help Logistics Companies Win More Contracts
See how capability videos help logistics companies impress clients and win more tenders.
Transport and industry
How Video Streamlines Onboarding Across Multi-Site Logistics Operations
Learn how onboarding videos reduce training time and create consistency across multi site logistics operations.
Transport and industry
The Complete Guide to Filming Inside Warehouses Safely and Efficiently
A complete guide to filming safely inside warehouses and logistics environments without disrupting operations.
Transport and industry
How Workflow Explainer Videos Reduce Errors in Warehousing and Distribution
Learn how workflow explainer videos reduce errors, improve consistency, and simplify complex logistics processes.
Transport and industry
Why Logistics Companies Are Switching to Video for Training and Safety
Learn how logistics teams use video to improve safety, training consistency and overall efficiency.
Safety and training
What Makes an Effective WHS or Safety Training Video? A Practical Guide
Explore the key elements of an effective safety training video: clarity, accuracy, structure, and WHS compliance for Australian workplaces.
Recruitment
Why Recruitment Videos Improve Applicant Quality for Australian Businesses
Discover how recruitment videos attract better applicants, reduce screening time, and strengthen your employer brand across Australia.
Recruitment
What to Include in a High-Performing Recruitment Video Script
A clear guide to writing recruitment video scripts that communicate values, expectations and employee experience.
Corporate video
Why Every Business Needs a Video Marketing Strategy
Learn why video marketing strategy is essential for every business. Discover how purposeful videos build trust, generate leads, and drive sales.
Corporate video
How Australian Organisations use Corporate Video to Strengthen Brand Storytelling
See how Australian organisations use corporate video to share authentic stories and strengthen brand reputation.
Safety and training
The Role of Corporate Video in Training and Staff Development
Discover how corporate training videos improve staff development, engagement, and knowledge retention.
Internal communications
Corporate Video vs Written Communication, Which Delivers Better Results?
Explore the difference between corporate video and written communication, and which delivers stronger engagement.
Corporate video
Sizzle Reels vs Showreels: What’s the Difference and Which Do You Need?
Understand the key differences between sizzle reels and showreels, and which is right for your goals.
Transport and industry
Safety, Compliance, and Quality: Why You Need Licensed Drone Operators in Australia
Learn why licensed drone operators are essential for safe, compliant, and professional aerial videography in Australia.
Transport and industry
How Aerial Videography Transforms Construction and Infrastructure Projects
Explore how aerial drone videography improves project tracking and marketing for construction and infrastructure.
Events
Top Tips for Planning Videography at Conferences and Large Events
Practical tips to plan successful videography for conferences and large-scale events in Australia.
Events
How to Choose the Right Videographer for your Corporate Event
Learn how to select the best videographer for your corporate event to ensure professional results and lasting impact.
Corporate video
A Step-by-Step Guide to Brand Video Production in Australia
Follow this step-by-step guide to brand video production in Australia and learn how to create videos that inspire and convert.
Corporate video
How to Craft an Authentic Brand Story that Resonates
Learn how to craft an authentic brand story that resonates with your audience. Build trust and connection with storytelling that feels real.
Corporate video
The Psychology behind Powerful Brand Storytelling
Understand the psychology of brand storytelling. Learn why stories capture attention and how they influence trust, memory, and connection.
Corporate video
The Complete Guide to Corporate Video Production for Australian Companies
A complete guide to corporate video production in Australia, from planning and strategy to filming and delivery.
Safety and training
Onboarding Made Easy: How Training Videos Streamline New Hire Training
See how onboarding training videos simplify new hire training, reduce repetition, and create consistent learning experiences.
Corporate video
How Businesses can Repurpose one Video Across Instagram, TikTok, YouTube & LinkedIn
Learn how to repurpose video content for Instagram, TikTok, YouTube & LinkedIn. Maximize reach with platform-optimized video production.
Corporate video
The Perfect Length for Social Media Videos: What the Data Says
How long should a social media video be? See data on the best video length for Instagram, TikTok, YouTube & LinkedIn in 2025.
Corporate video
Why Product Demo Videos Boost Online Sales
Discover how product demo videos increase conversions and sales. Learn why businesses use demo video production to win more customers.
Customer stories
5 Powerful Places to use Testimonial Videos to Boost Sales
Discover the best places to use testimonial videos from websites to sales funnels for maximum impact.
Customer stories
How to make customers feel comfortable on camera for testimonial videos
Learn how to make clients feel relaxed and confident on camera for authentic testimonial videos.
Corporate video
How Promotional Videos Increase Conversions Across Ads, Websites, and Social Media
Learn how promotional video production helps businesses convert more customers across ads, websites, and social media platforms.
Customer stories
Could this be 2025’s best customer testimonial video?
Bodysurfer Rick Shearman credits his smartwatch with saving his life.
Recruitment
Why you need an EVP video
Showing potential candidates your latest customer video? Yeah, that doesn’t really cut it anymore.
Transport and industry
“You lighten my load!” - why Ron Finemore Transport keeps coming back
Deval Pathak, Digital Marketing Specialist at Ron Finemore Transport (RFT), sat down with us to talk about why Lift is her ultimate creative partner.
Corporate video
The oversight that turned me into an obsessive planner
We once attended a site shoot for a new state-of-the-art truck. Imported from Europe, it was one of the first of its kind in Australia.
Corporate video
Choosing the best talent for your company video (hint: it isn’t always the CEO)
Have you ever watched a company video and felt second-hand embarrassment?
Transport and industry
Case Study: GenusPlus Group
Genus needed a fresh way to attract new talent to its Apprenticeship Program.
Internal communications
Writing the perfect C-Suite video script
Need a script for a big wig? Prepare to be challenged!
Corporate video
How to explain complex concepts with simple video!
Often in manufacturing and engineering you’ll have a product or solution that is complicated to explain to people outside of your industry.
Customer stories
Case Study
Of all the forms of sales and marketing techniques that target you as a B2B customer, which one draws you in the most? When I talk to our clients, they agree on one thing. Their customers will engage more with a Case Study over a direct sales pitch or brochure.
From the team
There’s only one Morgan Freeman
…and chances are he won’t be available for your video.
From the team
Are you forcing a square peg in a round hole?
Are you leading your experts in what to talk about in a video, or letting them lead you?
From the team
Are you doing it right?
Are you creating a video for your audience, or your business?
From the team
When did you last talk to your grandmother?
If you need to speak to camera, remember three things.
From the team
Thinking video?
Don’t over think it.
From the team
Remember your first time?
Your first attempt at walking?Your first attempt at speaking?You first attempt at driving a car?
From the team
A quick word… if you have a minute.
If a picture paints a thousand words, you can imagine how many words a video can make.
From the team
What’s your story?
We were on a short break while filming recently. A great client with a good brand and story to tell.
Recruitment
Your quick guide on how to keep the people you need, and save money
In 2019, the Australian Industry Group found that 8.5% of the workforce changed employers. At the other end of the spectrum, the Australian HR institute put the figure at 18%. So, somewhere between less than 1 and less than 2 in 10. That’s not too bad. …or is it?
No articles on that topic yet.
More articles
66 earlier pieces
- How to Keep Training Content Up to Date: When and Why to Refresh Your Safety Videos
- The Business Benefits of Onboarding Videos and How They Cut Training Time
- How to Replace Ineffective Training Methods With High Clarity Video Content
- Why Training and Safety Videos Are Essential for a Safer and More Efficient Workplace
- Cost of Recruitment Videos in Australia What Businesses Should Expect
- How to Showcase Workplace Culture in a Recruitment Video With Examples
- Recruitment Video vs Traditional Job Ads: Which Attracts Better Talent
- How to Measure ROI in Video Marketing with a Clear Strategy
- How to Systemise your Video Marketing for Consistent Growth
- Video Marketing Strategy vs Making Videos Without a Plan
- How to Plan Video Content for Different Stages of the Customer Journey
- Product Demo Video vs Explainer Video: What’s the Difference?
- The Role of Video in Content Marketing Campaigns
- How Corporate Videos Improve Recruitment and Employer Branding
- Why Corporate Video Production is Essential for Modern Business Communication
- Media Production vs DIY Content: What Delivers the Best Results
- How Australian Brands Scale Marketing with Media Production
- How Media Production Improves Internal Communication and Training
- Using Media Production Services to Strengthen Recruitment Campaigns
- Why Professional Media Production is Essential for Modern Businesses
- How to Repurpose Content into an Engaging Sizzle Reel
- The Role of Sizzle Reels in Product Launch Campaigns
- How Sizzle Reels Drive Event Marketing Success
- Why Every Business Needs a Professional Sizzle Reel
- Event Marketing from Above: Why Drone Videography Elevates Experiences
- Why Australian Businesses Are Turning to Aerial Drone Videography
- The Role of Event Videography in Marketing and Social Media
- Why Professional Event Videography makes a Difference for your Business
- TV vs Online Advertising, which Video Strategy works best for Australian Brands
- How Commercial Video Production Improves Social Media Engagement
- Why Australian Businesses need Commercial Video Production in 2025
- What makes a Brand Video Successful in 2025
- The Best Platforms to Share your Brand Video in Australia
- How Brand Storytelling Videos Build Trust and Loyalty
- Why Brand Video Production is Essential for Australian Businesses
- Conference Filming Tips to Maximise Engagement
- How to get the Most Value from your Event Coverage Content
- Why Professional Event Coverage Matters for Businesses and Organisations
- 5 Types of Brand Storytelling Videos that Engage Audiences
- How to use Video Storytelling to Build Customer Trust
- Why Brand Storytelling Matters for Australian Businesses
- Explainer Videos That Simplify Complex Ideas and Win Customers
- Social Media Video Production Strategies That Drive Engagement
- How Storytelling in Video Builds Stronger Brand Connections
- Why Professional Video Production Is Essential for Modern Businesses
- Microlearning with Video: The Future of Staff Training
- The Psychology of Learning: Why Video Training Improves Retention
- Compliance Made Simple: Using Training Videos to Reduce Risk
- The ROI of Professional Social Media Video Production for Australian businesses
- Why Training Video Production Saves Businesses Time and Money
- 7 Mistakes to Avoid in Product Demo Video Production
- Batch Filming Testimonial Videos: How to Get More Content in Less Time
- Why Social Media Videos are the Key to Brand Growth in 2025
- Where to Use Product Demo Videos Across your Marketing
- The ROI of Testimonial Video Production for Small Businesses
- Why Testimonial Videos Convert Better Than Written Reviews
- Promotional video vs traditional advertising: which works better today?
- 5 mistakes businesses make with DIY promotional videos (and how to avoid them)
- The ultimate guide to promotional video length, cost, and delivery timelines
- Why every Australian business needs a promotional video in 2025
- Video: an engagement game-changer
- Beware the ‘jack of all trades’ video agency
- Want to film a customer testimonial video... but too afraid to ask?
- Videographer vs Video Production Company
- Train & onboard staff faster with video
- Is Video Content better than Written Content?
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