Brand guidelines
The Lift logo, colours and typefaces, for partners, press and anyone putting our name beside theirs.
Logos
Clear space
An exclusion area is the distance that needs to remain clear around a logo in application. The exclusion area for the logo is equal to the height of the arrow mark.
Incorrect usage
- Do not alter the colour or fill settings
- Do not stretch
- Do not apply effects
- Do not create new logos or lock-ups
- Do not rotate or angle
- Do not use on a low contrast background
Colours
Press a colour to copy its HEX value.
Typography
AaBbCc
Poppins
Primary typeface used for both headings and paragraphs across all material.
Our name
Write Lift, or Lift Video Production in full. The capitals belong to the logo only.
Questions about using the brand? Email hello@liftvideoproduction.com.au.