Could this be 2025’s best customer testimonial video?

Bodysurfer Rick Shearman credits his smartwatch with saving his life.

The 49-year-old used his device to call emergency services when he was sucked out to sea in Byron Bay last year.

Rick treaded water and struggled against rough waves until a rescue chopper tracked him down, 1.6km from the beach.

Apple has released a uniquely Australian video campaign to highlight real customer stories.

It's a powerful reminder that the best testimonial videos aren’t always flashy. Sometimes, they’re raw and real.

Now, not all companies can feature a life-saving story like Rick’s.

But even the most everyday customer experiences can be turned into something memorable with the right storytelling and production.

Want to bring your customer testimonial stories to life?

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